We live in a strange world! This world demands of us that we be competitive. Be better than the next person, achieve more and do it yourself. At school we are tested alone – working together is called ‘cheating’ – we are compared to classmates and siblings and judged according to this comparison. Apply for a job and we are compared to others and have to stand out as better than the rest. Yet, have you ever tried to do something big alone: build a house for example? It just works better as a team, everyone performing their task, without competition. Together we can always accomplish more than we can alone.
 
We all want to be a ‘success’ in life, whatever we define as success. Our upbringing tells us to do alone, always compare yourself to others. My success is mine alone. Yet, we also know from playing a sport that trying it alone is not easy; we do better with a coach. We know from working in teams that teams deliver better results than individuals. Why would success be any different?
 
What if the person next to you was invested in your success? If he or she was a coach to you when you faced an obstacle? And you were a coach to them? This is a coaching culture! Should a coaching culture spread we no longer see others as competitors, but rather as fellow travelers on their own road to their individual success in which we can play a small part. Ultimately, we are all part of a community coaching each other to success.
 
Coaching Culture Clubs is a pioneer in creating a coaching culture. Coaching Culture Clubs provides a structure to the ‘road to success’ and a structure to the coaching interaction. Coaching Culture Clubs builds a culture of coaching where every member is a coaching partner in the success of every other member.
 
How different will the world be when we educate and bring up new generations with a coaching culture to see success as a cooperative journey rather than a competitive journey – a journey where everyone wins and not just one front-runner?

Sports-people all have coaches - individuals and teams - it is a given. People who hold political office have advisors. Anyone who is fast-tracked in their career by their company has mentors. Abraham Maslow tells us that the pinnacle of human need is to feel self-actualised. We could also say that we all want to be and feel successful.
 
If sport-people, people in high office and career-minded people know that they can’t achieve the level of success they are aiming at alone, why do we think that we can achieve success alone?
 
No one else has ever walked our path or walked in our shoes; no matter how good they are in their lives and ultimately we have to do the hard work ourselves, no one can do it for us. So, why not do it alone?
 
However, it is easy to forget what works well for us, to overlook our ‘blind spots’ and to be overwhelmed by obstacles. With a coach on your side you can build on your strengths; dig deeper to find why an obstacle feel overwhelming and then find solutions; and recognise blind spots that could waylay your plans. A coach helps you be accountable to yourself for the goals you set.
​